NBA: Lessons in Storytelling - The Greatest Endings

Published On
May 20, 2015


The NBA's new ad, directed by Kathryn Bigelow and starring Common, pays tribute to extraordinary, awe-inspiring Finals moments in league history.


May 20, 2015
Agency :
Chief Executive Officer :
Steve Stoute
Chief Creative Officer :
John Norman
Chief Strategy Officer :
John Greene
Executive Creative Director :
Betsy Decker
Creative Director/ Copywriter :
Ariel Abramovici
Creative Director, Art Director :
Bruno Acanfora
Head of Brand Strategy :
Tim Flood
Strategist :
Lindsey Neeld
Director, Content Production :
Miriam Franklin
Content Producer :
Kristen Cooler
Group Account Director :
Tim Van Hoof
Account Executive :
Chris Martin
Senior Project Manager :
Matt DeSimone
Production Company :
RSA Films
Director :
Kathryn Bigelow
Director, Photography :
Bradford Young
Executive Producer :
Marjie Abrahams
Line Producer :
Linda Masse
Editorial Company :
Arcade Edit
Editor :
Brad Waskewich
Assistant Editor :
Mark Popham
Post Executive Producer :
Sila Soyer
Post Producer :
Fanny Cruz
Visual Effects Company :
Arcade Edit
Visual Effects Artist :
Tristian Wake
Audio Post :
Heard City
Mixer :
Phil Loeb
Executive Producer :
Gloria Pitagorsky
Producer :
Sasha Awn
Music Company :
Brand :
Client :

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Project Type