Arla Wants You to Make a Mess With Dairy in First W+K Brand Work

TV Work Will Link to Print Campaign Shot by Food Blogger

Published On
Sep 03, 2014

Editor's Pick

Arla's first global brand campaign through Wieden + Kennedy London scores highly on cute; it's all about the goodness of dairy products, and features cute toddlers, babies, naked guys and more all slurping milk and munching on buttered toast (and generally, making a mess). The TV commercial was directed by Mark Molloy, and is accompanied by a print campaign shot by photographer and food writer, Stephanie Congdon Barnes of www.3191milesapart.com. The print campaign will feature Congdon Barnes' own friends and family "captured in an un-staged, journalistic style,", says W+K. The global campaign is launching first in Scandinavia and will roll out to other markets over the year.

Credits

Date
Sep 03, 2014
Brand :
Arla
Client :
Arla
Agency :
Wieden & Kennedy-London
Creative Director :
Larry Seftel
Creative Director :
David Day
Copywriter :
Caroline Riis
Art Director :
Zoe Sys Vogelius
Producer :
Matthew Ellingham
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Kim Papworth
Executive Agency Producer :
Danielle Stewart
Production Company :
Smuggler
Director :
Mark Malloy
Executive Producer :
Chris Barrett
Line Producer :
Emma Buttersworth
Director, Photography :
Laust Trier Mork
Editorial Company :
Work Post
Editor :
Neil Smith
Editor :
Anne Perri
Post Producer :
Julian Marshall
Visual Effects Company :
Electric Theatre Collective
Visual Effects Supervisor :
Fasa Obiyo
Flame Artist :
Fasa Obiyo
Visual Effects Producer :
Alannah Currie
Composer :
Jonsi (Jon Thor Birgisson)
Sound Designer :
Jack Sedgewick
Sound Designer and Mix Engineer :
Wave Studios
Song :
We Bought A Zoo
Mix Company :
Wave
Mixer :
Jack Sedgewick
Producer :
Maggie McDermott

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Project Type