Arla Wants You to Make a Mess With Dairy in First W+K Brand Work
TV Work Will Link to Print Campaign Shot by Food Blogger
Sep 03, 2014
Arla's first global brand campaign through Wieden + Kennedy London scores highly on cute; it's all about the goodness of dairy products, and features cute toddlers, babies, naked guys and more all slurping milk and munching on buttered toast (and generally, making a mess). The TV commercial was directed by Mark Molloy, and is accompanied by a print campaign shot by photographer and food writer, Stephanie Congdon Barnes of www.3191milesapart.com. The print campaign will feature Congdon Barnes' own friends and family "captured in an un-staged, journalistic style,", says W+K. The global campaign is launching first in Scandinavia and will roll out to other markets over the year.