Arla Wants You to Make a Mess With Dairy in First W+K Brand Work

TV Work Will Link to Print Campaign Shot by Food Blogger

Published On
Sep 03, 2014

Editor's Pick

Arla's first global brand campaign through Wieden + Kennedy London scores highly on cute; it's all about the goodness of dairy products, and features cute toddlers, babies, naked guys and more all slurping milk and munching on buttered toast (and generally, making a mess). The TV commercial was directed by Mark Molloy, and is accompanied by a print campaign shot by photographer and food writer, Stephanie Congdon Barnes of www.3191milesapart.com. The print campaign will feature Congdon Barnes' own friends and family "captured in an un-staged, journalistic style,", says W+K. The global campaign is launching first in Scandinavia and will roll out to other markets over the year.

Credits

Date
Sep 03, 2014
Brand:
Arla
Client:
Arla
Agency:
Wieden & Kennedy-London
Creative Director:
Larry Seftel
Creative Director:
David Day
Copywriter:
Caroline Riis
Art Director:
Zoe Sys Vogelius
Producer:
Matthew Ellingham
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Kim Papworth
Executive Agency Producer:
Danielle Stewart
Production Company:
Smuggler
Director:
Mark Malloy
Executive Producer:
Chris Barrett
Line Producer:
Emma Buttersworth
Director, Photography:
Laust Trier Mork
Editorial Company:
Work Post
Editor:
Neil Smith
Editor:
Anne Perri
Post Producer:
Julian Marshall
Visual Effects Company:
Electric Theatre Collective
Visual Effects Supervisor:
Fasa Obiyo
Flame Artist:
Fasa Obiyo
Visual Effects Producer:
Alannah Currie
Composer:
Jonsi (Jon Thor Birgisson)
Sound Designer:
Jack Sedgewick
Sound Designer and Mix Engineer:
Wave Studios
Song:
We Bought A Zoo
Mix Company:
Wave
Mixer:
Jack Sedgewick
Producer:
Maggie McDermott

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Project Type