Acura 'Horses' Beat Competitors' Steeds on Futuristic Racetrack in Mullen Work

Stunning VFX Spot Was Directed by Adam Berg

Published On
Feb 10, 2014

Editor's Pick

Acura's line-up -- the TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD sedan and the NSX Concept supercar -- are "horses" on a futuristic racetrack in this stunning spot by Mullen, with MPC Los Angeles handling VFX. Adam Berg directed the commercial, which shows robotic horses that represent Acura's traditional luxury competitors. As they race along the track, with spectators cheering, a sleeker and more powerful "dark horse" emerges from the pack, and goes on to win it all. That horse is the new 2014 Acura RLX Sport Hybrid, which is then joined by the 2015 TLX prototype and the NSX concept.

Credits

Date
Feb 10, 2014
Brand:
Acura
Client:
Acura
Agency:
Mullen
Director:
Adam Berg
Visual Effects:
MPC Los Angeles

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Project Type