Secondhand app Letgo milks some humor out of the idea that you might not turn your unwanted goods into cash, but try to pay with them directly, in a humorous new campaign from Droga5.
Three new spots, directed by Adult Swim comedians Tim Heidecker and Eric Wareheim (know as Tim & Eric), see people try to pay for goods and services with objects such as a lawnmower (seen here), or (below) a piano or a pickup truck. Deadpan performances turne\ this somewhat ridiculous concept into fun spots, and there's also a new tagline, "Less stuff, more living."
“The idea behind ‘Live and Letgo’ is that the guitar you haven’t touched since college could easily be a flight to Miami with your best friend, and the skis you never needed anyway could be pottery classes,” said Letgo cofounder Alec Oxenford in a statement. “A typical home is overflowing with thousands of dollars in extra stuff that just sits there--unused, unloved and unenjoyed. We’re helping people discover the potential in all those things to fund new, more fulfilling experiences.”
The Letgo app launched in 2015 and recently raised $500m of new funding. It's the first campaign for the brand by Droga5.