Letgo says turn your lawnmowers, pianos and trucks into cash--but don't try to pay with them

Adult Swim's Tim & Eric direct new campaign from Droga5

Published On
Jan 18, 2019

Editor's Pick

Secondhand app Letgo milks some humor out of the idea that you might not turn your unwanted goods into cash, but try to pay with them directly, in a humorous new campaign from Droga5. 

Three new spots, directed by Adult Swim comedians Tim Heidecker and Eric Wareheim (know as Tim & Eric), see people try to pay for goods and services with objects such as a lawnmower (seen here), or (below) a piano or a pickup truck. Deadpan performances turne\ this somewhat ridiculous concept into fun spots, and there's also a new tagline, "Less stuff, more living."

“The idea behind ‘Live and Letgo’ is that the guitar you haven’t touched since college could easily be a flight to Miami with your best friend, and the skis you never needed anyway could be pottery classes,” said Letgo cofounder Alec Oxenford in a statement. “A typical home is overflowing with thousands of dollars in extra stuff that just sits there--unused, unloved and unenjoyed. We’re helping people discover the potential in all those things to fund new, more fulfilling experiences.”

The Letgo app launched in 2015 and recently raised $500m of new funding. It's the first campaign for the brand by Droga5.

Credits

Date
Jan 18, 2019
Client:
Letgo
Agency:
Droga5
Edit:
Exile
Editor:
Kyle Brown
Executive Producer:
Sasha Hirschfeld

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