SimCity : Let's All Be Mayor
The world builds.
Editor's Pick
You are the hand of God in Electronic Arts' campaign to launch the new SimCity game. DraftFCB San Francisco presents, "Let's All Be Mayor," a real-time website that uses public voting to make important decisions -- such as which buildings an impending meteor should destroy -- and thus to create a new SimCity. Developers "build" the city in real-time (and you can watch via livestream), in response to the voting patterns, and the result will be a collection of different cities that might tell you more than you wish to know about what we can create -- or demolish -- as a collective.
The campaign reflects the real goings on of the new SimCity, which releases March 5. The new version of the urban development game lets you not only create--but also tear down-- your whole city. As creative director Ocean Quigley told Vox Games last year, you can burn down sections of your town and watch the burning sims come out of buildings -- you can even let them starve and die.
Credits
- Date
- Feb 26, 2013
- Agency :
- FCB
- Brand :
- SimCity
- Client :
- SimCity
- Group Creative Director :
- Tony Vazquez
- Group Creative Director :
- Colin McRae
- Associate Creative Director :
- Scott Drey
- Associate Creative Director :
- Rob Kazenstein
- Copywriter :
- Elaine Cox
- Head of Production :
- Jon Drawbaugh
- Broadcast Producer :
- Jeremy Arth
- Director, Interactive :
- IV Tench
- Interactive Senior Producer :
- Leslie Ernst
- Production Company :
- GO LA
- Director :
- Dennie Gordon
- Executive Producer :
- Gary Rose
- Executive Producer :
- Sandy Weinstein
- Digital Production :
- Stink Studios
- Executive Producer :
- Esther Downton
- Creative Technologist :
- Sam Broe
- Lead Developer :
- Robert Findley
- Editorial :
- Beast Editorial
- Editorial :
- Connor McDonald
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