Chevy Sonic : Let's Do This

I'm on the edge.

Published On
Oct 18, 2011
Let's Do This

Editor's Pick

Goodby Silverstein & Partners, along with Motion Theory and director Adam Sadowsky of Synn Labs are introducing the new 2012 Chevy Sonic with a high-flying stunt. A Chevy Sonic is balanced on top of a 90-foot structure built out of shipping containers. Every person that clicks will push the car closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.

A large finger pointer that acts like a cursor is also positioned on the site. It lights up as fans click and puts in motion the gear system which inches the car forward. Cameras placed around the tower will transmit the live action on

To gain some insight into the mind behind the work, check out Sadowsky's talk at CaT NY this year.


Oct 19, 2011
Brand :
Chevy Sonic
Client :
Chevy Sonic
Agency :
Goodby Silverstein & Partners
Associate Creative Director :
Andrew Bancroft
Creative Director :
Joakim Borgstrom
Art Director :
Javier Torok
Broadcast Producer :
Dan Watson
Interactive Senior Producer :
Eric Shamlin
Production Company :
Motion Theory
Director :
Adam Sadowsky
Executive Producer :
Javier Jimenez
Executive Producer :
Patrick Nugent
Producer :
Buddy Enright
Director, Photography :
Kurt Stevens
Creative Director :
Hector Alvarez
Lead Engineer :
Dan Busby
Lead Engineer :
David Mesloh
Lead Engineer :
Kenny Abney
Fabricator :
Davis Galligan
Fabricator :
Chris Stockton
Fabricator :
David Paris
Fabricator :
Matt Samsel
Fabricator :
Will Reeve
Fabricator :
Mike Russek
Engineer :
Sam Leventer
Assistant Engineer :
Donovan McLean
Production Coordinator :
Gilles dAmecourt
Associate Creative Director :
Niklas Lilja
Copywriter :
Damian Fitzgerald
Interactive Production Company :
Stopp LA
Executive Producer :
Jesper Palsson
Technical Director :
Bo Gustavsson

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Project Type