Puff Daddy Reflects on His Work Ethic in Film for Ciroc
Rap Mogul Shares His Words of Wisdom on Entrepreneuriship
Editor's Pick
Sean "Puff Daddy" Combs reflects on his work ethic and entrepreneurship in a new campaign for Ciroc, the Diageo vodka brand for which the rapper carries out all U.S. strategic marketing.
The creative, developed by 72andSunny New York in partnership with Combs Wine & Spirits and Diageo, also features DJ Khaled and French Montana, and is centered around empowering and encouraging entrepreneurs and creators to pursue their passions.
Directed by Epoch's Zach Heinzerling, it features Combs talking about his beginnings, getting his first job as a paper boy aged 12 and his mom working four jobs -- all of which instilled a work ethic in him, as we see archive footage of a young Combs early in his career, as well as today in his designer mansion. This is interspersed with footage of some of today's young enterpreneurs -- they include accessories designers and DJs Coco and Breezy, jewelry designer and beauty entrepreneur Kristen Crawley, and New York Harlem dancer Nikko -- as Combs advises: "The road to achieveing your goal is never what you think it's going to be."
Credits
- Date
- Sep 15, 2016
- Brand :
- Ciroc
- Client :
- Ciroc
- Agency :
- 72andSunny
- Executive Creative Director :
- Guillermo Vega
- Creative Director :
- Adolfo Alcala
- Creative Director :
- Brandon Pierce
- Senior Designer :
- Chena Stephens
- Senior Writer :
- Nick Panayotopoulos
- Designer :
- Pedro Sampaio
- Junior Writer :
- Colin Frawley
- Director, Strategy :
- Tim Jones
- Director, Strategy :
- Tom Callard
- Junior Strategist :
- Neha Bhatia
- Managing Director :
- James Townsend
- Group Brand Director :
- Mabel Chin
- Group Brand Director :
- Karla Stewart
- Senior Brand Manager :
- Ricardo Hieber
- Brand Manager :
- Chelsea Kim
- Director, Production :
- Lora Schulson
- Senior Producer :
- Ryan Chong
- Junior Producer :
- Emma Ogiens
- Art Producer :
- Brigitte Bishop
- Senior Business Affairs Manager :
- Quentin Perry
- Business Affairs Manager :
- Carla Curry
- Business Affairs Coordinator :
- Emily Dalton
- Chief Marketing and Innovation Officer :
- James Thompson
- Senior Vice President :
- Matt Bruhn
- Senior Vice President :
- Dan Sanborn
- Brand Director :
- Ryan Robertson
- Senior Brand Manager :
- Mwanza Lumumba
- Brand Manager :
- Kelly Cravens
- PR Manager :
- Alisa Jacobs
- Marketing Manager :
- Alisa Jacobs
- Partnership :
- Combs Wine & Spirits
- President :
- Dia Simms
- Senior Vice President :
- Andrea Sengara
- Production Company :
- Epoch
- Managing Director/Executive Producer :
- Zachary Heinzerling
- Executive Producer :
- Melissa Culligan
- Producer :
- Mary Livingston
- 1st Assistant Director :
- Miles Johnstone
- Director, Photography :
- Stuart Winecoff
- Production Designer :
- Alexandra Schaller
- Costume Designer :
- Jennifer Johnson
- Key Grip :
- Charlie McGowan
- Gaffer :
- Frank LaMaire
- Editorial Company :
- Work Editorial
- Editor :
- Ben Jordan
- Editor :
- Annie Perri
- Assistant Editor :
- Trevor Myers
- Assistant Editor :
- Zach Patten
- Executive Producer :
- Erica Thompson
- Producer :
- Sari Resnick
- Visual Effects :
- Blacksmith
- Executive Producer :
- Charlotte Arnold
- Senior Visual Effects Producer :
- Megan Sweet
- Shoot Supervisor :
- Iwan Zwarts
- Compositing Supervisor :
- Daniel Morris
- Flame Artist :
- Daniel Morris
- Color :
- Company 3
- Colorist :
- Tom Poole
- Senior Color Producer :
- Clare Movshon
- Sound Design/Mix :
- Heard City
- Executive Producer :
- Talia Rodgers
- Executive Producer :
- Sasha Awn
- Executive Producer :
- Gloria Pitagorsky
- Music Composition :
- Brand Films
- Music Composition :
- Puff
- Composer :
- Paul-Étienne CÔTÉ
- Song :
- We Are Theodore
- Song :
- Hustle by Puff Daddy
- Licensing :
- Badboy & Sony
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