"Game of Thrones" actor Kit Harington is the narrator of a new film by Facebook's U.K. arm, telling the stories of small businesses and how they have used the platform.
The campaign, created by Wieden & Kennedy Amsterdam, profiles businesses such as Charlotte's Butchery, an independent butcher run by Charlotte Mitchell, a female butcher using social media to stand out in a male-dominated industry; Repton Boxing Club, which brings local kids together with world renowned fighters and Huit Denim, which is reviving the denim industry in Cardigan, Wales. Harington's earthy tones and well-crafted film (with direction by Stink's Jones & Tino) elevate this above the usual B2B fare.
As well as TV, cinema and online, the campaign includes outdoor and print ads profiling some of the individual business owners, with photography by Emma Hardy. Every business featured in the campaign will also be profiled on a dedicated microsite detailing how they have used Facebook to build a community or scale their business.