Let's Move : Follow Me

Follow them outdoors.

Published On
Mar 28, 2012

Editor's Pick

Students from the 4A's sponsored High School for Innovation in Advertising and Media created this cute TV spot for the First Lady's 'Let's Move!' initiative. This commercial, which reminds us of a low budget Puma Social spot, encourages teens to stop "following" people online and instead follow them out into the great outdoors.

The campaign was presented at the inaugural TEDx Harlem gathering this week.

Credits

Date
Mar 28, 2012
Brand:
Let's Move
Client:
Let's Move

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Project Type