Brand Creates Vines for Twitter Users Watching the Tennis
Jun 30, 2014
Evian is asking Wimbledon fans to tweet it today-- and the brand will respond in song. For the best tweets it receives hasthtagged #let's play, the brand will release a Vine video of acapella group Vive Vocals singing the tweet. The activity, created by We Are Social, follows on from last week's branded music video featuring the singers Rizzle Kicks and Maria Sharapova.