This touching film about adoption was created by Ogilvy & Mather Italy for pro bono client CIAI (the Italian Center for International Adoptions), which specializes in inter-country adoptions. In a docu-style that reminds of us of Dove's Real Beauty Sketches, the agency asked five adoptive parents to compose a letter to themselves, back at the time their adoption request was accepted. Their emotional, honest and unscripted responses say more about the process of adoption than a traditional ad ever could. The film ends by telling us how CIAI has helped adoptive parents for more than 46 years. The campaign will run on social media and includes a microsite where you can read the letters of all the adoptive parents involved.