Scrabble : Letters and People -- Suspect

I made a mistake.

Published On
Feb 19, 2013

Editor's Pick

In November, the Scrabble tiles won our hearts with Pereira & O'Dell's cute television campaign that assigned the squares some developed personalities. Now, the agency's back with a series of print ads (see them all on the right) that shows the Scrabble tile in pursuit of the next letter that would create the right word, shown on the bottom right of the ad.

Credits

Date
Feb 19, 2013
Brand:
Scrabble
Client:
Scrabble
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Executive Creative Director/Production:
Jaime Robinson
Creative Director:
Aricio Fortes
Creative Director:
Paulo Coelho
Art Director:
Keli Linehan
Copywriter:
Charlie Wolff
Executive Agency Producer:
Jeff Ferro
Agency Producer:
Monica Wilkins

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Project Type