Lexus : Blend Out

Where are they?

Published On
Feb 13, 2013

Editor's Pick

The 2014 Lexus IS is so bold, it refuses to blend in, so Team One created this cool interactive ad that seamlessly combines attractive models in swimsuits with the car. Based on the concept of "Blending Out," the ad is a four-page experience that lets you use your phone to reveal the three swimsuit models that are "hidden," using body painting, light & shadow and stretched fabric, within the ad.

Credits

Date
Feb 13, 2013
Brand:
Lexus
Client:
Lexus
Agency:
Team One
Chief Creative Officer:
Chris Graves
Group Creative Director:
Craig Crawford
Associate Creative Director:
Eric Arnold
Art Director:
Dustin Arnold
Senior Art Producer:
Jason Lau
Director, Technology:
Eddie Stover
Interactive Senior Producer:
Chad Bauer
Creative Technologist:
Rob Edwards
Photographer/Director:
Carlos Serrao
Executive Producer:
Kim Johnson
Music:
The Hit House

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Project Type