Watch Possibly the Coolest Skateboard Film Ever as Lexus Unveils 'Hoverboard'

Henry-Alex Rubin Directs Ross McGouran in Floating Stunts

Published On
Aug 04, 2015

Editor's Pick

Ever since Michael J. Fox rode a levitating "hoverboard" in "Back to the Future," skateboarders have been dreaming that one day this might actually become a reality.

In June, Lexus and agency CHI & Partners released a YouTube teaser hinting that they had indeed created a hoverboard; now they have revealed the full story. In this film directed by Smuggler's Henry-Alex Rubin, pro-skateboarder Ross McGouran gets to grapple with, and then performs a series of stunts on the board, eventually jumping over a moving Lexus. It's quite possibly the coolest skateboard film ever.

The board, which uses a combination of liquid-nitrogen-cooled super-conductors and permanent magnets to float, was developed in collaboration with a team of scientists specializing in magnetic levitation: IFW Dresden and evico GmbH. Watch the "Making Of" Documentary to find out more.

It's all part of Lexus's ongoing "Amazing in Motion" campaign through CHI & Partners that uses technological innovation to create incredible visual feasts; other films have included Swarm and Strobe.

Credits

Date
Aug 04, 2015
Brand:
Lexus
Client:
Lexus
Agency:
CHI & Partners-London
Executive Creative Director:
Jonathan Burley
Creative Director:
Monty Verdi
Creative:
Brad Woolf
Creative:
Dan Bailey
Photographer:
Olly Burn
Photographer's Assistant:
Hannah Rose
Executive Agency Producer:
Zoe Barlow
TV Producer:
Zoe Barlow
TV Producer:
Nikki Cramphorn
TV Producer:
Nicola Ridley
TV Producer:
Matt Cresswell
TV Producer:
Lindsay Hughes
Agency Content Producer:
Karina Aloupi
Digital and Content Creatives:
Chad Warner, Ben Da Costa
Senior Digital Designer:
Chad Warner
Production Company:
Smuggler
Executive Producer:
Fergus Brown
Executive Producer:
Chris Barrett
Production Company Producer:
Ray Leakey
Director:
Henry Alex Rubin
Director's Assistant:
Sarah Michler
Cinematographer/DOP:
Ken Seng
Production Designer:
Joel Collins
Rider/Hoverboarder:
Ross McGouran
2nd Rider/Hoverboarder:
Ignacio Morata
Editing Company:
Marshall Street Editors
Editor:
Spencer Ferszt
Editor Assistant:
Jake Armstrong
Production Company:
Goodgate
Local Production Company Producer:
Gordon Mackinnon
Music Artist and Title:
Rudimental Waiting all Night
Music Company:
Platinum Rye
Music Composition:
Waiting All Night
Master Recording:
Warner Music
Publishing:
Bucks Music Group, BMG Rights Management (UK) Limited
Additional Publishing:
Sony/ATV Music Publishing
Music Supervisor:
Platinum Rye
Writer:
Edward Jonathan Harris
Writer:
Kesi Dryden
Writer:
Piers Sean Aggett
Writer:
Amir Izadkhah
Writer:
James Richard Newman
Post Production Company:
MPC
Visual Effects Supervisor:
Bill McNamara
Post Production Supervisor:
Tim Phillips
Colorist:
Jean-Clement Soret
Audio Post Production:
Wave Studios
Sound Design:
Parv Thind
Content Production Company:
Carbon
Head of Creative Agency:
Chris Reed
Content Director:
Ben Hanson, Simon Frost
Content:
With Special thanks to Henry-Alex Rubin
Content Producer:
Nazneen Hosenie
Content Director, Photography:
Ben Hanson, Simon Frost
Content Director, Photography:
James Blann (announce only)
Content Editor:
Simon Pearson
Content Editor:
Pete Brenan
Content Editor:
Alastair Graham
Colorist:
Simon Pearson
Content Post Production Producer:
Leanne Tarvin
Content Graphic Annimator and Supervisor:
Thomas Brady
Content Post Production:
Kerry Arif, Aubrey Ghansah
Content Audio/Sound Design:
Russell Bradley @ Scramble
Art Buyer:
Emma Modler
Chief Executive Offier:
Nick Howarth
Business Director:
Jack Shute
Account Director:
Catherine Peacock
Account Manager:
Chris Tivey, Lexi Alston
Planner:
Rebecca Munds
Public Relations:
Nita Rushi
Digital Content Strategy:
AllTogetherNow
Chief Executive Offier:
Conor McNicholas
Managing Director:
Steve Parker
Account Director:
James Chanter
Model Maker:
Robert Jones
Model Maker:
Glenn Haddock
Production Designer:
Joel Collins
Technical Partner:
IFW Dresden and Evico GmbH
Chief Executive Offier:
Dr Oliver De Haas
Evico GmbH Chief Engineer, Hoverboard:
Dr Lars Kuhn
Evico GmbH Engineer, Hoverboard:
Marcel Hupfel
Evico GmbH Engineer, Hoverboard:
Kai Gunther
Pioneer of Superconducting Levitation:
Dr Ludwig Schultz
Chief Engineer:
Dietmar Berger
Scientist:
Thilo Espenhahn
Engineer:
Ronal Uhlemann
Student:
Stefan Hameister

Need a credit fix? Contact the Creativity Editors

Industry
Project Type