L.G. : Different Sides - Pretty Woman

The entire side.

Published On
Apr 23, 2012

Editor's Pick

Y&R Sao Paulo cleverly communicates the LG Home Theater's 3D sound idea by showing you the 'other side' of well-known movie posters. Posters for films including 'Kill Bill,' 'Pretty Woman' and 'Forrest Gump' are shown from the back, with the titles inverted. It's good that they used movies that have very recognizable imagery, or else this could have been another brain-teasing campaign that most people just didn't get.

Credits

Date
Apr 23, 2012
Brand:
L.G.
Client:
L.G.
Agency:
Young & Rubicam-Sao Paulo
Chief Creative Officer:
Rui Branquinho
Creative Director:
Rui Branquinho
Creative Director:
Flavio Casarotti
Creative Director:
Victor Santanna
Creative Director:
Jorge Iervolino
Art Direction:
Guilherme Rcz
Copywriter:
Lucas Caso
Photographer:
Lucio Cunha
Art Buyer:
Monica Beretta
Print Agency Producer:
Elaine Carvalho
Print Agency Producer:
Flavio Zamboni

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Project Type