LG Final Four Fan Fest digital sports activation
Digital Sports Activation, NCAA Basketball, Digital Physical Activation
The Final Four is the apex event of NCAA Division 1 Basketball. As official sponsors, Electronics pioneer, LG, wanted to capitalize on their presence with a basketball themed digital sports activation.
To this end experiential marketing company NEXT/NOW and partner Advantage International, built out a 3-part digital activation that included a fast paced head-to-head shootout where competitors took turns shooting laundry from random LED marked hotspots into an LG Twin Wash washing machine.
The competitors scores were captured live and broadcast on a large video wall made up of 20 curved OLED LG monitors. Measuring at 25×12 feet, the robust digital wall used a custom designed template to deliver multiple data streams including live scores, real time social media posts, commercial video content, and updated live photo and video feeds from within the event.
Attendees also participated in a Slam Dunk competition that placed them in front of a giant 96-inch screen where gesture and motion tracking was translated into a series of slam-dunk tricks executed by a fun video avatar in real time. Scores based on number of tricks and unique combos pushed users to the top of leaderboard. An animated gif was then given to the attendees for social sharing.
Approximately 5,000 users participated in the activities with thousands of impressions on social media making the event a noted success.
Developed with Agency Partner: Advantage