LG : dLite AR Game

DOJO's debut for LG.

Published On
Aug 18, 2010

Editor's Pick

DOJO San Francisco debuted its first work out of the agency, an interactive program for LG's dLite phone. To promote the Tween-targeted handset, the agency built a campaign around new pop artist LIGHTS, creating a music video for the talent's song "White" that users can also reconfigure to make their own clips on the dLite website. The site also features an AR experience whereby visitors can create music with their own hands using their webcams.

Credits

Date
Aug 18, 2010
Brand:
LG
Client:
LG
Agency:
DOJO
Executive Creative Director/Partner:
Mauro Alencar
Executive Creative Director/Partner:
Geoff Edwards
Art Director:
Chris Masse
Copywriter:
Michael Leibowitz
Senior Producer:
Annie Uzdavinis
Partnerships:
Audrey Santamarta
Production Company:
Paranoid US
Director:
Sophie Gateau
Partner/Executive Producer:
Claude Letessier
Partner/Executive Producer:
Cathleen O'Connor
Head of Production:
Matej Purg
Visual Effects and Animation:
Paranoid Design Studio
Head of Post Production/Producer:
Guillaume Raffi
Lead Artist:
Vincent Rogozyk
Music:
"White" by Lights
Mix:
Lime
Mixer:
Sam Casas
Assistant Engineer:
Jeff Malen
Executive Producer:
Jessica Locke
Color:
New Hat
Colorist:
Bob Festa

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Project Type