Equality California calls on voters to fight for LGBTQ+ Equality
Description
With the election already in full swing, Equality California, the nation’s largest statewide LGBTQ+ civil rights organization, and its Nevada-based affiliate Silver State Equality, have partnered with agency RPA to create a PSA featuring actor and activist Billy Porter that hopes to rally LGBTQ+ and pro-equality voters alike to get out (pun intended) and vote. For more than 20 years, Equality California has led the Golden State’s fight for LGBTQ+ civil rights and social justice.
Using bold animations that incorporate the colors of the rainbow flag, and dialogue powerfully delivered by Porter, they’ve created a message of diversity and unity that implores viewers to join the fight for equality at the ballot box.
In addition to broadcast and radio spots, the campaign picks up on social with GIFs and stickers that people can share to show their solidarity in the fight for equality.
Credits
- Date
- Oct 19, 2020
- Agency :
- RPA
- Client :
- Equality California
- EVP / Chief Creative Officer :
- Joe Baratelli
- VP / Creative Director :
- Krystle Mullin
- Senior Copywriter :
- Will Deutsch
- Senior Art Director :
- Adrianne Benzion
- Senior Art Director :
- Janice Ng
- EVP/Chief Production Officer :
- Gary Paticoff
- SVP / Director Video Production :
- Selena Pizarro
- Producer :
- Emily Darby
- VP/Director of Business Affairs :
- Maria Del’homme
- VP/ Group Strategic Planning Director :
- Rich Bina
- Senior Specialist of Digital Strategy :
- Caroline Young
- Account Supervisor :
- Christina Cesar
- Communications Director :
- Samuel Garrett-Pate
- Voiceover :
- Billy Porter
- Animation :
- Head Gear Animation
- Director/ Co-Owner/ Co-Founder :
- Steve Angel
- Producer :
- Joanna Ferraro
- Sound Design + Mix :
- Lime Studios
- Owner/ Audio Engineer :
- Loren Silber
- Assistant Audio Engineer :
- Topher Wright
- Executive Producer :
- Susie Boyajan
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