Equality California calls on voters to fight for LGBTQ+ Equality

Published On
Oct 19, 2020


With the election already in full swing, Equality California, the nation’s largest statewide LGBTQ+ civil rights organization, and its Nevada-based affiliate Silver State Equality, have partnered with agency RPA to create a PSA featuring actor and activist Billy Porter that hopes to rally LGBTQ+ and pro-equality voters alike to get out (pun intended) and vote. For more than 20 years, Equality California has led the Golden State’s fight for LGBTQ+ civil rights and social justice.

Using bold animations that incorporate the colors of the rainbow flag, and dialogue powerfully delivered by Porter, they’ve created a message of diversity and unity that implores viewers to join the fight for equality at the ballot box.

In addition to broadcast and radio spots, the campaign picks up on social with GIFs and stickers that people can share to show their solidarity in the fight for equality.




Oct 19, 2020
Agency :
Client :
Equality California
EVP / Chief Creative Officer :
Joe Baratelli
VP / Creative Director :
Krystle Mullin
Senior Copywriter :
Will Deutsch
Senior Art Director :
Adrianne Benzion
Senior Art Director :
Janice Ng
EVP/Chief Production Officer :
Gary Paticoff
SVP / Director Video Production :
Selena Pizarro
Producer :
Emily Darby
VP/Director of Business Affairs :
Maria Del’homme
VP/ Group Strategic Planning Director :
Rich Bina
Senior Specialist of Digital Strategy :
Caroline Young
Account Supervisor :
Christina Cesar
Communications Director :
Samuel Garrett-Pate
Voiceover :
Billy Porter
Animation :
Head Gear Animation
Director/ Co-Owner/ Co-Founder :
Steve Angel
Producer :
Joanna Ferraro
Sound Design + Mix :
Lime Studios
Owner/ Audio Engineer :
Loren Silber
Assistant Audio Engineer :
Topher Wright
Executive Producer :
Susie Boyajan

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