Libé Des Réfugiés
Bravely rebooting how refugees are viewed in society by placing them in the editor’s chair
Description
In 2017, Europe is concerned by a major immigration crisis, and when it comes to refugees, people and especially medias speak about data, about statistics, about immigration waves, even about terrorism, but never about humans. They are not considered as men and women anymore, they are refugees. How Liberation, as a progressive media, becomes the catalyst of a societal change about refugees issue in Europe, 50 days before French presidential elections?
Refugees are described as a problem in medias that people refuse to have a gaze on because they don’t feel responsible for it. To switch people perception and give their own identity back the best solution was to let them speak on their behalf. On March 7th we decided to give them the whole paper for 1 day. An entire Liberation issue was written by 21 refugees from an array of origins with one challenge: explain beyond today’s news how they see France. A paper by the refugees but not on refugees
Credits
- Date
- Mar 07, 2017
- Agency :
- Fred & Farid
- Client :
- Liberation
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