A Library Worker Makes a Surprise Gift in This Touching McDonald's Spot

Cute Spot by Alma Is Aimed at Hispanic Community

Published On
Sep 25, 2015

Editor's Pick

In this cute Spanish-language McDonald's spot from multicultural agency Alma, a library custodian calls in at McDonald's on his way to work. We might think he's just getting his own breakfast, but as he goes about his day, he sees a young girl asleep on her desk and gifts her a coffee and an Egg McMuffin, with a note wishing her good luck in her exam. You might guess the "twist," but it's still touching -- and the spot (directed by Sonia Ramirez of D'avant Garde/Primo) is helped by a great choice of music, an original track titled "Early Morning" by Papa Music.


Sep 25, 2015
Brand :
Client :
Agency :
Chairperson :
Luis Miguel Messianu
Chief Creative Officer :
Alvar Suol
Creative Director :
Christian Liu
Creative Director :
Jaume Rodriguez
Group Account Director :
Ana Bermudez
Account Director :
Karen Udler
Account Supervisor :
Cristina Lage
Account Executive :
Beatriz Quintero
Director, Production :
Adrian Castagna
Vice President, Planning and Strategic Insights :
Marta Insua
Planner and Strategic Insights :
Claudia Preston
Director :
Sonia Ramirez
Production Company :
Davant Garde/Primo
Editorial :
Vapor Post
Music :
Papa Music

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