A Library Worker Makes a Surprise Gift in This Touching McDonald's Spot
Cute Spot by Alma Is Aimed at Hispanic Community
By
Alexandra Jardine
Published On
Sep 25, 2015
Editor's Pick
In this cute Spanish-language McDonald's spot from multicultural agency Alma, a library custodian calls in at McDonald's on his way to work. We might think he's just getting his own breakfast, but as he goes about his day, he sees a young girl asleep on her desk and gifts her a coffee and an Egg McMuffin, with a note wishing her good luck in her exam. You might guess the "twist," but it's still touching -- and the spot (directed by Sonia Ramirez of D'avant Garde/Primo) is helped by a great choice of music, an original track titled "Early Morning" by Papa Music.
Credits
- Date
- Sep 25, 2015
- Brand :
- McDonald's
- Client :
- McDonald's
- Agency :
- Alma
- Chairperson :
- Luis Miguel Messianu
- Chief Creative Officer :
- Alvar Suol
- Creative Director :
- Christian Liu
- Creative Director :
- Jaume Rodriguez
- Group Account Director :
- Ana Bermudez
- Account Director :
- Karen Udler
- Account Supervisor :
- Cristina Lage
- Account Executive :
- Beatriz Quintero
- Director, Production :
- Adrian Castagna
- Vice President, Planning and Strategic Insights :
- Marta Insua
- Planner and Strategic Insights :
- Claudia Preston
- Director :
- Sonia Ramirez
- Production Company :
- Davant Garde/Primo
- Editorial :
- Vapor Post
- Music :
- Papa Music
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