This AI campaign matches racist tweets with propaganda from the past
Publicis Conseil created campaign for French organization Licra
May 17, 2019
A new campaign by Licra, France's International League against Racism and Anti-Semitism, highlights today's casual racism on the internet by associating it with some of the more overtly racist propaganda from the past.
Created via Publicis Conseil, the "Post Racism" campaign uses AI to detect a racist or anti-Semitic tweet, and associate it with a historical propaganda poster with a similar sentiment. Publicis worked with museums as the Museum of Jewish Art and History, National Library of France and the National Archives to collect the posters. As well as appearing online, the posters and tweets were then combined in an outdoor campaign highlighting the similarities between today's tweets and some of the darker times of the past.