This AI campaign matches racist tweets with propaganda from the past

Publicis Conseil created campaign for French organization Licra

Published On
May 17, 2019

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A new campaign by Licra, France's International League against Racism and Anti-Semitism, highlights today's casual racism on the internet by associating it with some of the more overtly racist propaganda from the past. 

Created via Publicis Conseil, the "Post Racism" campaign uses AI to detect a racist or anti-Semitic tweet, and associate it with a historical propaganda poster with a similar sentiment. Publicis worked with museums as the Museum of Jewish Art and History, National Library of France and the National Archives to collect the posters. As well as appearing online, the posters and tweets were then combined in an outdoor campaign highlighting the similarities between today's tweets and some of the darker times of the past. 

The campaign directs people to sign a petition to condemn online racism. 



May 17, 2019
Client :
Agency :
Publicis Conseil-Paris
Executive Officer :
Mario Stasi
Administrative Officer :
Stéphane Nivet
Global Chief Creative Officer :
Bruno Bertelli
Executive Creative Director :
Marco Venturelli
Creative Director :
Elie Trotignon
Creative :
Clément Palouzier
Creative :
Antoine Querolle
Executive Director :
Gaelle Morvan
Account Manager :
Laurent Enet
Account Manager :
Coralie Montersino
Assistant Account Manager :
Marie Blineau
Digital Project Executive :
Vincent Capitaine
Art Buyer :
Marine Gleyzes
Art Buyer :
Marion Venot
Creative Director :
Jean-Baptiste Burdin
Technical Director :
Michael Miller
Back Office Developer :
Sun Yi Limet
Natural Language Processing Developer :
Matthieu Poullin
Guillaume Decugis
Co-Founder :
Guilhem Fouetillou
Partnerships :
Guillaume Coquet
President & CEO production France :
Pierre Marcus
Head of TV Production :
Patrick Pauwels
Producer :
Romain Guilbert
Producer :
Augustin Gregoire

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