This AI campaign matches racist tweets with propaganda from the past
Publicis Conseil created campaign for French organization Licra
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A new campaign by Licra, France's International League against Racism and Anti-Semitism, highlights today's casual racism on the internet by associating it with some of the more overtly racist propaganda from the past.
Created via Publicis Conseil, the "Post Racism" campaign uses AI to detect a racist or anti-Semitic tweet, and associate it with a historical propaganda poster with a similar sentiment. Publicis worked with museums as the Museum of Jewish Art and History, National Library of France and the National Archives to collect the posters. As well as appearing online, the posters and tweets were then combined in an outdoor campaign highlighting the similarities between today's tweets and some of the darker times of the past.
The campaign directs people to sign a petition to condemn online racism.
Credits
- Date
- May 17, 2019
- Client :
- LICRA
- Agency :
- Publicis Conseil-Paris
- Executive Officer :
- Mario Stasi
- Administrative Officer :
- Stéphane Nivet
- Global Chief Creative Officer :
- Bruno Bertelli
- Executive Creative Director :
- Marco Venturelli
- Creative Director :
- Elie Trotignon
- Creative :
- Clément Palouzier
- Creative :
- Antoine Querolle
- Executive Director :
- Gaelle Morvan
- Account Manager :
- Laurent Enet
- Account Manager :
- Coralie Montersino
- Assistant Account Manager :
- Marie Blineau
- Digital Project Executive :
- Vincent Capitaine
- Art Buyer :
- Marine Gleyzes
- Art Buyer :
- Marion Venot
- Creative Director :
- Jean-Baptiste Burdin
- Technical Director :
- Michael Miller
- Back Office Developer :
- Sun Yi Limet
- Natural Language Processing Developer :
- Matthieu Poullin
- CEO :
- Guillaume Decugis
- Co-Founder :
- Guilhem Fouetillou
- Partnerships :
- Guillaume Coquet
- President & CEO production France :
- Pierre Marcus
- Head of TV Production :
- Patrick Pauwels
- Producer :
- Romain Guilbert
- Producer :
- Augustin Gregoire
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