Hot Woman Strips Down to the Basics in Thai Ad

Bangkok Brand Wacoal Touts the Miracle of Its Products

Published On
Aug 05, 2013

Editor's Pick

CJ Worx in Bangkok thinks up an entertaining, if not entirely original way, to promote the miraculous push-up properties of bra brand Wacoal. A hot woman slowly starts to get comfortable -- taking off her makeup and clothes, in this fun spot with a twist that might be entirely too familiar for people in Thailand.

Previously, Toyota Auris used a similarly shocking tactic for an that said the car was certainly not for everyone, with a play on the word "hybrid," and Dutch department store HEMA did something similar to promote a brand of push-up bra, with gorgeous androgynous model Andrej Pejic.

Credits

Date
Aug 05, 2013
Brand:
Wacoal
Client:
Wacoal
Agency:
CJ WORX-Bangkok
Executive Creative Director/Production:
Saharath Sawadatikom
Creative Group Head:
Chutima Sriaranyakul
Copywriter:
Kritkhanin Sornchan
Copywriter:
Soranut Papungkornkit
Production Company:
Songmue Production

Need a credit fix? Contact the Creativity Editors

Project Type