National Lottery : Life-Changing
A dream postponed.
Published On
Jun 11, 2012
Editor's Pick
Running was all this woman, the heroine of this touching spot from AMV BBDO for the National Lottery, dreamed of. But the opportunities afforded to athletes today, thanks to funding from the Lottery, weren't around back then, so this woman -- now a mother -- has to realize her dream many years later.
Shot on location in the North of England, the moving film is shot by Academy's Martin de Thurah, and was inspired by Jenny Meadows, a 800m British Olympian whose own mother, Barbara, was never able to reach professional status because of the lack of funding.
Credits
- Date
- Jun 12, 2012
- Brand :
- National Lottery
- Client :
- National Lottery
- Agency :
- AMV BBDO
- Copywriter :
- Alex Grieve
- Art Director :
- Adrian Rossi
- Agency Planner :
- Michael Lee
- Agency Planner :
- Emily Harlock
- Agency Planner :
- Alaina Crystal
- TV Producer :
- Olly Chapman
- TV Producer :
- Holly Pienaar
- Media Agency :
- MPG
- Media Planner :
- Simon Jenkins
- Production Company :
- Academy
- Director :
- Martin de Thurah
- Production Company Producer :
- Simon Cooper
- Post Production Company :
- The Mill
- Audio Post Production :
- Factory
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Project Type