Vigorplant, a brand of potting soil, and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.

The spot is part of a larger campaign, called the Fronte di Liberazione delle Piante. It includes print work and a social campaign, including a Facebook pagethat calls upon plants to take back the earth, away from the "pettiness of man."