Who's better at ping pong? Who has the biggest ego? Who is most creative? Who has the upper hand—you or your hangover? Droga5 New York and Puma have turned life into one big game with the Life Scoreboard, the latest component of the Puma Social campaign celebrating the "after-hours" athlete. The new online and mobile platform allows users to create instant scoreboards on the fly, to rate anything they do, with anyone they interact with. The scoreboards live on Lifescoreboard.com, mobile phones or can be added to users' blogs or websites.