Puma : Life Scoreboard
Life IS a game.
Published On
Dec 08, 2010
Editor's Pick
Who's better at ping pong? Who has the biggest ego? Who is most creative? Who has the upper hand—you or your hangover? Droga5 New York and Puma have turned life into one big game with the Life Scoreboard, the latest component of the Puma Social campaign celebrating the "after-hours" athlete. The new online and mobile platform allows users to create instant scoreboards on the fly, to rate anything they do, with anyone they interact with. The scoreboards live on Lifescoreboard.com, mobile phones or can be added to users' blogs or websites.
Credits
- Date
- Dec 09, 2010
- Brand :
- Puma
- Client :
- Puma
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Ted Royer
- Executive Creative Director :
- Nik Studzinski
- Copywriter :
- Tim Gordon
- Art Director :
- Amanda Clelland
- Director, Strategy :
- Chet Gulland
- Head of Integrated Production :
- Sally-Ann Dale
- Senior Digital Producer :
- Rob Allen
- Digital Producer :
- Toph Brown
- Mobile Production Company :
- Appear
- Front-End Developer :
- Russell Morgan
- Back-End Developer :
- Joel Niedfeldt
- Art Director :
- Jesse Juriga
- Copywriter :
- Kevin Brady
- Senior Designer :
- Nikelle Orellana
Need a credit fix? Contact the Creativity Editors
Project Type