Jettisoning its old tagline of "Everywhere you want to be," Visa is choosing life with its new motto, "Life Takes Visa," and with it, digital firm AKQA created the interactive atmosphere imploring the benefits of the card. Bringing the colorful print ads to a more engaging light, the site allows visitors to click through the handful of designs displayed, opening a door to bevy of videos and blogs catering to everyone from fashionistas to technocentrics and sports fans. With a total of seven digital magazines, AKQA is emphasizing a “Watch and Buy” mantra to consumers, showing there's more to the swipe of a Visa card.