A Boy Realizes More Than His Kung Fu Dreams in Poignant HSBC Campaign

Spots for HSBC Premier Center on Life's Unpredictability

Published On
Mar 09, 2016

Editor's Pick

Life's unpredictability is the theme of a new campaign from HSBC, promoting its wealth management brand HSBC Premier.

In this spot set in China, a man narrates the story of how his childhood dreams of becoming a famous Kung Fu artist and impressing his father didn't quite work out. We see his journey from a young boy to a father himself, not in the career he imagined but nevertheless with a successful life and his passion passing to the next generation. It's a touching spot, beautifully filmed by Jeff Labbe of Academy for Saatchi & Saatchi U.K.

Another spot centers on Audrey, a little girl who dreams of becoming a princess and living in a castle, but who ends up becoming an engineer in a developing country.

The tagline of the campaign is "Life Writes the Best Stories" and it's intended to focus people on planning for their future, recruiting new customers to HSBC Premier. The spots will run globally in markets including the U.K., Hong Kong and the United Arab Emirates.


Mar 09, 2016
Agency :
Saatchi & Saatchi-London
Brand :
Client :
Director :
Jeff Labbe
Production Company :
Chief Creative Officer :
Kate Stanners
Executive Creative Director/Production :
Andy Jex
Executive Creative Director/Production :
Rob Potts
Creative :
Alex Sattlecker
Creative :
Linda Weitgasser
Chief Strategy Officer :
Richard Huntington
Managing Partner :
Charles Pym
Account Director :
Dan Cunningham
Senior Producer :
Ally Dean
Production Assistant :
Sam Rendle-Short
Media Partner :
Ed Fall
Business Director :
Amy Keaney
Account Director :
Carli Furman
Editor :
Sam Rice-Edwards
Executive Producer :
Lizie Gower
Producer :
Mark Whittow-Williams
Production Manager :
Tabetha Glass-Jackman
Post Production :
Simon Bath @The Mill
Audio Post Production :
Tony Rapaccioli @ Wave

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