Puma : Lift Website
Published On
Apr 16, 2009
Editor's Pick
After a 3D modelled animation of molten blobs coalescing into the Puma Lift ultralight shoe, users can weigh the shoe on a fulcrum against everyday objects on either the girl or boy's person, like a wristwatch, a flute, sushi and even a strip of condoms (They're in the girl's purse). For more on how Firstborn created the site, visit Behind the Work.
Firstborn Executive Director Dan LaCivita will be speaking June 3rd at CaT: Creativity and Technology; get your tickets now.
Firstborn Executive Director Dan LaCivita will be speaking June 3rd at CaT: Creativity and Technology; get your tickets now.
Credits
- Date
- Apr 16, 2009
- Client :
- Puma
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Duncan Marshall
- Creative Director :
- Scott Witt
- Art Director :
- Kenny Kim
- Art Director :
- Brennan Boblett
- Copywriter :
- Kevin Brady
- Agency Producer :
- David Ross
- Agency Producer :
- Thomas Beug
- Director :
- Juan Delcan, Nola Pictures
- Creative Director :
- Joon Park
- Art Director :
- Hannah Lee
- Flash Developer :
- Jens Fischer
- Executive Director :
- Dan LaCivita
- Senior Producer :
- Melissa Jarosz
- 3D Modeling :
- Andrew Jerez
- Sound Design :
- Nylon Studios
- Brand :
- Puma
Need a credit fix? Contact the Creativity Editors
Project Type
