Mysterious Beacon of Light Transforms Lives in Exquisite Ad for Marie Curie Charity
Park Pictures' Tom Tagholm Helms Moving Film for Cancer Charity
Editor's Pick
Tom Tagholm of Park Pictures (Meet the Superhumans, Classroom), directs a delicate, beautiful spot for cancer charity Marie Curie, showing how its nurses provide comfort to terminally ill patients.
In the moving film, the nurse is represented by a glowing orb of light, arriving at sunset and moving around different households at night to provide comfort to patients. It's only the next morning that we see that the light is actually a person (a real life Marie Curie nurse, Elizabeth Woolley). As she comforts the patient's daughter, we're reminded that Marie Curie nurses work through the night to provide "light in the darkest hours."
Created by Saatchi & Saatchi London and post-produced by MPC, the film was shot with real lightbulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in post-production and MPC VFX supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon.
Credits
- Date
- Oct 01, 2015
- Brand :
- Marie Curie
- Client :
- Marie Curie
- Agency :
- Saatchi & Saatchi-London
- Director :
- Tom Tagholm
- Production Company :
- Park Pictures
- Post Production Company :
- MPC
- Executive Creative Director :
- Andy Jex
- Executive Creative Director :
- Rob Potts
- Creative :
- Will John
- Creative :
- Franki Goodwin
- Creative Planner :
- Raquel Chicourel
- Account Handler :
- Marie Deery
- Producer :
- Lindsey Stopp
- Media Planner :
- Geraldine Ridgeway
- Production Company :
- Park Productions
- Director :
- Tom Tagholm
- Editor :
- Tim Hardy @ Stitch
- Producer :
- Fran Thompson
- Post Production Company :
- MPC
- Audio Post Production Company :
- Jack Sedgwick @ Wave
Need a credit fix? Contact the Creativity Editors