20th Century Fox : Light Sabers on the subway

Handrails go sci-fi.

Published On
Oct 11, 2011

Editor's Pick

Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars boxset on Blu-Ray DVD last month. The campaign, for 20th Century Fox Home Entertainment, was accompanied by posters also advertising the movie's worldwide release - and is rumored to have found approval with George Lucas himself.