Lightlife : E-I-E-I-O

A farm unlike any other.

Published On
Sep 13, 2012

Editor's Pick

Director Johnny Kelly's gorgeous, emotional spot for Chipotle was the darling of award shows this year, and looks like Venables Bell and Partners has taken a page out of that book with this stellar online film for Lightlife, a company that produces vegetarian and vegan alternative meals.

Director Kirk Kelley at LAIKA introduces us to the Lightlife Vegetable Ranch, a farm where everything is made out of crisp, beautiful vegetables. It's set to a re-recorded version of the nursery classic "Old Macdonald Had a Farm," and if it doesn't make you grab a salad for lunch, we don't know what will.

Credits

Date
Sep 13, 2012
Brand:
Lightlife
Client:
Lightlife
Agency:
Venables Bell & Partners-San Francisco
Executive Creative Director/Production:
Paul Venables
Executive Creative Director/Production:
Will McGinness
Associate Creative Director:
Crockett Jeffers
Associate Creative Director:
Jonathan Byrne
Art Director:
Beau Hanson
Copywriter:
Josh Parschauer
Director, Integrated Production:
Craig Allen
Agency Producer:
DP Odishoo
Production Company:
Laika House
Director:
Kirk Kelley
Director, Photography:
John Nolan
Executive Producer:
Lourri Hammack
Producer:
Rebecca Bowen
Production Designer:
Elizabeth Burhop
Stop-Motion Animator:
Julianna Cox
Stop-Motion Animator:
Wendy Fuller
Stop-Motion Animator:
Nicholas Weigel
Editor:
Michael Corrigan
Flame Artist:
Rex Carter
Sound Design:
Mophonics
Executive Producer:
Adam Podrat
Producer:
Josh Marcy
Composer/Arranger:
Michael Haziza

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Project Type