Gatorade is Forrest Gump of Sports Drinks in Latest Spot

The green stuff is on hand for great moments in sports history in TBWA/Chiat/Day's latest spot

Published On
Mar 10, 2013

Editor's Pick

TBWA/Chiat/Day Los Angeles and MJZ's Matthijs Van Heijningen, the director of the celebrated "Bear" for Canal+, team up to relive great moments in sports history with Gatorade. The spot features old footage of famous athletes at some of their finest moments--seamlessly mixed in--courtesy of the Mill and editor with images of the flourescent green drink they celebrated, or quenched their thirst with. The spot also feature a track from musician Jake Bugg, "Path of the Lightning Bolt."


Mar 11, 2013
Brand :
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Director :
Matthijis Van Heijningen
Production Company :
Chief Creative Officer :
John Norman
Global Creative Director :
Jayanta Jenkins
Global Group Creative Director :
Brent Anderson
Associate Creative Director :
Renato Fernandez
Associate Creative Director :
Guto Araki
Associate Creative Director :
Gustavo Sarkis
Executive Producer :
Sarah Patterson
Producer :
Katie Lambrecht
Music Supervisor :
Michael Gross
Producer Assistant :
Garrison Askew
Project Manager :
Karen Thomas
President :
David Zander
Executive Producer :
Scott Howard
Head of Production :
Janet Nowosad
Producer :
Betsy Oliver
Executive Producer :
Megan Dahlman
Executive Producer :
Michael Raimondi
Senior Producer :
Lynn Luckoff
Assistant Editor :
Lola Popovac
Assistant Editor :
Josh Kirchmer
Deputy Head of Production :
Enca Kaul
Visual Effects :
The Mill
Visual Effects Producer :
Will Lemmon
Visual Effects Coordinator :
Ben Sposato
Visual Effects Lead Artist :
Bill Higgins
Colorist :
Adam Scott
Stock Researcher :
Susan Nickerson
Executive Producer :
Susan Nickerson
Producer :
Igor Lutz
Sound Design :
Barking Owl
Sound/Mix :
Eleven Sound
Mixer :
Jeff Payne
Producer :
Caroline O'Sullivan
Music Licensing :
Musician :
Jake Bugg
Editor :
Jono Griffith
Editorial Company :
Union Editorial

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