Gatorade is Forrest Gump of Sports Drinks in Latest Spot
The green stuff is on hand for great moments in sports history in TBWA/Chiat/Day's latest spot
Published On
Mar 10, 2013
Editor's Pick
TBWA/Chiat/Day Los Angeles and MJZ's Matthijs Van Heijningen, the director of the celebrated "Bear" for Canal+, team up to relive great moments in sports history with Gatorade. The spot features old footage of famous athletes at some of their finest moments--seamlessly mixed in--courtesy of the Mill and editor with images of the flourescent green drink they celebrated, or quenched their thirst with. The spot also feature a track from musician Jake Bugg, "Path of the Lightning Bolt."
Credits
- Date
- Mar 11, 2013
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Director :
- Matthijis Van Heijningen
- Production Company :
- MJZ
- Chief Creative Officer :
- John Norman
- Global Creative Director :
- Jayanta Jenkins
- Global Group Creative Director :
- Brent Anderson
- Associate Creative Director :
- Renato Fernandez
- Associate Creative Director :
- Guto Araki
- Associate Creative Director :
- Gustavo Sarkis
- Executive Producer :
- Sarah Patterson
- Producer :
- Katie Lambrecht
- Music Supervisor :
- Michael Gross
- Producer Assistant :
- Garrison Askew
- Project Manager :
- Karen Thomas
- President :
- David Zander
- Executive Producer :
- Scott Howard
- Head of Production :
- Janet Nowosad
- Producer :
- Betsy Oliver
- Executive Producer :
- Megan Dahlman
- Executive Producer :
- Michael Raimondi
- Senior Producer :
- Lynn Luckoff
- Assistant Editor :
- Lola Popovac
- Assistant Editor :
- Josh Kirchmer
- Deputy Head of Production :
- Enca Kaul
- Visual Effects :
- The Mill
- Visual Effects Producer :
- Will Lemmon
- Visual Effects Coordinator :
- Ben Sposato
- Visual Effects Lead Artist :
- Bill Higgins
- Colorist :
- Adam Scott
- Stock Researcher :
- Susan Nickerson
- Executive Producer :
- Susan Nickerson
- Producer :
- Igor Lutz
- Sound Design :
- Barking Owl
- Sound/Mix :
- Eleven Sound
- Mixer :
- Jeff Payne
- Producer :
- Caroline O'Sullivan
- Music Licensing :
- MEGA
- Musician :
- Jake Bugg
- Editor :
- Jono Griffith
- Editorial Company :
- Union Editorial
Need a credit fix? Contact the Creativity Editors
Project Type