Gatorade is Forrest Gump of Sports Drinks in Latest Spot
The green stuff is on hand for great moments in sports history in TBWA/Chiat/Day's latest spot
Mar 10, 2013
TBWA/Chiat/Day Los Angeles and MJZ's Matthijs Van Heijningen, the director of the celebrated "Bear" for Canal+, team up to relive great moments in sports history with Gatorade. The spot features old footage of famous athletes at some of their finest moments--seamlessly mixed in--courtesy of the Mill and editor with images of the flourescent green drink they celebrated, or quenched their thirst with. The spot also feature a track from musician Jake Bugg, "Path of the Lightning Bolt."