Earth Hour : Lights Off

Your lights will determine how this video looks.

Published On
Mar 22, 2010

Editor's Pick

To support Earth Hour on March 27th, The World Wildlife Fund teamed with The Viral Factory and Hot Chip on this light-controlled music video. When users activate their webcams, the site will play a different version of the clip, depending on whether the lights are on or off in the room.

Credits

Date
Mar 23, 2010
Brand :
Earth Hour
Client :
Earth Hour
Agency :
The Viral Factory-U.S.
Creative Director :
The Viral Factory
Art Director :
The Viral Factory
Copywriter :
The Viral Factory
Illustrator :
The Viral Factory
Director :
The Viral Factory
Music :
Hot Chip - Thieves in the Night
Director :
Jason Argyropoulos

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Project Type