Lil Baby, Nicki Minaj and Pete Davidson 'squad up' for Call of Duty

Celebrity cameos and military cadences abound in the latest spot for Call of Duty: Modern Warfare II. The spot, called “Squad Up,” is the latest from 72andSunny for Activision. The ad, which was directed by Valentin Petit, kicks off the rapper Lil Baby calling out a military cadence, eventually being joined by country singer Kane Brown, rapper Nicki Minaj, English soccer player Bukayo Saka, and F1 driver Lando Norris. Using Call of Duty celebrity fans, the spot tries to capture the camaraderie and diversity of “squads,” the groups of friends who play together. The ad also features the Los Angeles Rams’ Jalen Ramsey, the Tennessee Titans’ David Long Jr. Faze Clan’s Nuke Squad, and Pete Davidson, who was also in the original spot in June. The campaign launched on Oct. 9 during the Los Angeles Rams vs. Dallas Cowboys game at SoFi and will run on TV and online in 30 different markets around the world. The game will be available globally on October 28. “The release of Modern Warfare II marks the beginning of Call of Duty time. And what better way to rally squads across the world than with a chant everyone can get in on,” said Zach Hilder, executive creative director of 72andSunny, in a statement.

Lil Baby, Nicki Minaj and Pete Davidson 'squad up' for Call of Duty

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