Lil Dicky Gives Some Bling to Carl's Jr. $4 Burgers in Rap Video Parody

Money Conscious Rapper/Comedian Promotes $4 'Real Deal'

Published On
Jun 07, 2016

Editor's Pick

Comedian / rapper Lil Dicky gives the bling-filled rap video treatment to $4 meal deals in this spot for Carl's Jr..

Lil Dicky, whose real name is Dave Burd, is seen leaf-blowing money, caressing piggy banks and lying in a bath of pennies, while arguing that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. The spot, by 72andSunny, was directed by Chris Applebaum at Fancy Content.

A former Goodby Silverstein & Partners account man, Burd is best known for his satirical rap video "$ave Dat Money" featuring Fetty Wap and Rich Homie Quan, that pairs the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains.


Jun 07, 2016
Agency :
Brand :
Carl's Jr. and Hardee's
Client :
Carl's Jr. and Hardee's
Chief Marketing Officer :
Brad Haley
Senior Vice President, Product Development :
Bruce Frazer
Director, Advertising :
Brandon LaChance
Vice President, Media Merchandising :
Steve Lemley
Director, Product Marketing and Merchandising :
Christie Cooney
Product Marketing Manager :
Allison Pocino
PR Specialist :
Claire Eastburn
Chief Creative Officer :
Glenn Cole
Group Creative Director :
Mick DiMaria
Group Creative Director :
Justin Hooper
Creative Director, Designer :
Tim Wettstein
Creative Director, Writer :
Mark Maziarz
Junior Designer :
Natalie Seitz
Writer :
Reilly Baker
Chief Strategy Officer :
Matt Jarvis
Group Director, Strategy :
Scott Jensen
Director, Strategy :
Kasia Molenda
Junior Strategist :
Alexandria Mathieu
Group Brand Director :
Alexis Coller
Group Brand Director :
Mike Parseghian
Brand Director :
Michal David
Brand Manager :
Ali Arnold
Brand Coordinator :
Joshua Noa
Chief Production Officer :
Tom Dunlap
Film Producer :
Brooke Horne
Junior Producer :
Kira Linton
Production Coordinator :
Ian Donnelly
Business Affairs Director :
Amy Jacobsen
Business Affairs Manager :
Jennifer Jahinian
Communications Manager :
Nicole Ryan
Communications Coordinator :
Taylor Henriquez
PR Team :
Coast PR
President :
Jeanne Hoffa
Director :
Kate Franklin
Media Relations :
Caroline Tanaka
Production Company :
Fancy Content
Director :
Chris Applebaum
Executive Producer :
Robert Wherry
Executive Producer :
Adam Bloom
Line Producer :
John Hardin
Editorial Company :
Editor :
Rachael Waxler
Producer :
Joe Ross
Finishing :
Brickyard VFX
Visual Effects Producer :
Diana Young
Visual Effects Artist :
George Fitz
Audio Mixer :
Chris Winston
Audio Studio :
ON Music & Sound
Sound Design :
Chris Winston
Chief Executive Officer :
Andy Puzder

Need a credit fix? Contact the Creativity Editors

Project Type