Lil Dicky Gives Some Bling to Carl's Jr. $4 Burgers in Rap Video Parody

Money Conscious Rapper/Comedian Promotes $4 'Real Deal'

Published On
Jun 07, 2016

Editor's Pick

Comedian / rapper Lil Dicky gives the bling-filled rap video treatment to $4 meal deals in this spot for Carl's Jr..

Lil Dicky, whose real name is Dave Burd, is seen leaf-blowing money, caressing piggy banks and lying in a bath of pennies, while arguing that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. The spot, by 72andSunny, was directed by Chris Applebaum at Fancy Content.

A former Goodby Silverstein & Partners account man, Burd is best known for his satirical rap video "$ave Dat Money" featuring Fetty Wap and Rich Homie Quan, that pairs the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains.

Credits

Date
Jun 07, 2016
Agency:
72andSunny
Brand:
Carl's Jr. and Hardee's
Client:
Carl's Jr. and Hardee's
Chief Marketing Officer:
Brad Haley
Senior Vice President, Product Development:
Bruce Frazer
Director, Advertising:
Brandon LaChance
Vice President, Media Merchandising:
Steve Lemley
Director, Product Marketing and Merchandising:
Christie Cooney
Product Marketing Manager:
Allison Pocino
PR Specialist:
Claire Eastburn
Chief Creative Officer:
Glenn Cole
Group Creative Director:
Mick DiMaria
Group Creative Director:
Justin Hooper
Creative Director, Designer:
Tim Wettstein
Creative Director, Writer:
Mark Maziarz
Junior Designer:
Natalie Seitz
Writer:
Reilly Baker
Chief Strategy Officer:
Matt Jarvis
Group Director, Strategy:
Scott Jensen
Director, Strategy:
Kasia Molenda
Junior Strategist:
Alexandria Mathieu
Group Brand Director:
Alexis Coller
Group Brand Director:
Mike Parseghian
Brand Director:
Michal David
Brand Manager:
Ali Arnold
Brand Coordinator:
Joshua Noa
Chief Production Officer:
Tom Dunlap
Film Producer:
Brooke Horne
Junior Producer:
Kira Linton
Production Coordinator:
Ian Donnelly
Business Affairs Director:
Amy Jacobsen
Business Affairs Manager:
Jennifer Jahinian
Communications Manager:
Nicole Ryan
Communications Coordinator:
Taylor Henriquez
PR Team:
Coast PR
President:
Jeanne Hoffa
Director:
Kate Franklin
Media Relations:
Caroline Tanaka
Production Company:
Fancy Content
Director:
Chris Applebaum
Executive Producer:
Robert Wherry
Executive Producer:
Adam Bloom
Line Producer:
John Hardin
Editorial Company:
Union
Editor:
Rachael Waxler
Producer:
Joe Ross
Finishing:
Brickyard VFX
Visual Effects Producer:
Diana Young
Visual Effects Artist:
George Fitz
Audio Mixer:
Chris Winston
Audio Studio:
ON Music & Sound
Sound Design:
Chris Winston
Chief Executive Officer:
Andy Puzder

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Project Type
Tags