Lil Dicky Gives Some Bling to Carl's Jr. $4 Burgers in Rap Video Parody
Money Conscious Rapper/Comedian Promotes $4 'Real Deal'
Editor's Pick
Comedian / rapper Lil Dicky gives the bling-filled rap video treatment to $4 meal deals in this spot for Carl's Jr..
Lil Dicky, whose real name is Dave Burd, is seen leaf-blowing money, caressing piggy banks and lying in a bath of pennies, while arguing that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. The spot, by 72andSunny, was directed by Chris Applebaum at Fancy Content.
A former Goodby Silverstein & Partners account man, Burd is best known for his satirical rap video "$ave Dat Money" featuring Fetty Wap and Rich Homie Quan, that pairs the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains.
Credits
- Date
- Jun 07, 2016
- Agency :
- 72andSunny
- Brand :
- Carl's Jr. and Hardee's
- Client :
- Carl's Jr. and Hardee's
- Chief Marketing Officer :
- Brad Haley
- Senior Vice President, Product Development :
- Bruce Frazer
- Director, Advertising :
- Brandon LaChance
- Vice President, Media Merchandising :
- Steve Lemley
- Director, Product Marketing and Merchandising :
- Christie Cooney
- Product Marketing Manager :
- Allison Pocino
- PR Specialist :
- Claire Eastburn
- Chief Creative Officer :
- Glenn Cole
- Group Creative Director :
- Mick DiMaria
- Group Creative Director :
- Justin Hooper
- Creative Director, Designer :
- Tim Wettstein
- Creative Director, Writer :
- Mark Maziarz
- Junior Designer :
- Natalie Seitz
- Writer :
- Reilly Baker
- Chief Strategy Officer :
- Matt Jarvis
- Group Director, Strategy :
- Scott Jensen
- Director, Strategy :
- Kasia Molenda
- Junior Strategist :
- Alexandria Mathieu
- Group Brand Director :
- Alexis Coller
- Group Brand Director :
- Mike Parseghian
- Brand Director :
- Michal David
- Brand Manager :
- Ali Arnold
- Brand Coordinator :
- Joshua Noa
- Chief Production Officer :
- Tom Dunlap
- Film Producer :
- Brooke Horne
- Junior Producer :
- Kira Linton
- Production Coordinator :
- Ian Donnelly
- Business Affairs Director :
- Amy Jacobsen
- Business Affairs Manager :
- Jennifer Jahinian
- Communications Manager :
- Nicole Ryan
- Communications Coordinator :
- Taylor Henriquez
- PR Team :
- Coast PR
- President :
- Jeanne Hoffa
- Director :
- Kate Franklin
- Media Relations :
- Caroline Tanaka
- Production Company :
- Fancy Content
- Director :
- Chris Applebaum
- Executive Producer :
- Robert Wherry
- Executive Producer :
- Adam Bloom
- Line Producer :
- John Hardin
- Editorial Company :
- Union
- Editor :
- Rachael Waxler
- Producer :
- Joe Ross
- Finishing :
- Brickyard VFX
- Visual Effects Producer :
- Diana Young
- Visual Effects Artist :
- George Fitz
- Audio Mixer :
- Chris Winston
- Audio Studio :
- ON Music & Sound
- Sound Design :
- Chris Winston
- Chief Executive Officer :
- Andy Puzder
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