'Lil Jaxe' Raps -- Without a Stutter -- in Uplifting New Film from Cigna

Hill Holliday Continues Brand's 'Go You' Platform

Published On
Jan 24, 2014

Editor's Pick

Hill Holliday encourages people to go ahead and be themselves, in an encouraging, uplifting new spot for Cigna. The brand's platform is "Go You," and seeks to celebrate people that push themselves to the limit, despite what others think. The brand tells the story of Jake Zeldin, who has a severe stutter that is somewhat debilitating. But one day, at a sleepaway camp, Jake found an unusual talent that he never thought he could have, which turned him into "Lil Jaxe."


Jan 24, 2014
Brand :
Client :
Agency :
Hill Holliday
Chief Creative Officer :
Lance Jensen
Executive Creative Director :
Joe Fallon
Group Creative Director :
Rob Rich
Agency Producer, Exec. Producer :
Lisa Belden
Production Company :
aW H I T E L A B E Lproduct
Creative Director/ Copywriter :
Rick McHugh
Art Director/Designer :
Rob Rich
Executive Producer :
Annique DeCaestecker
Executive Producer :
Ellen Jacobson-Clarke
Producer :
Oliver Hicks
Director :
Arni & Kinski
Cinematographer :
Evan Prosofsky
Line Producer :
Merrie Wasson
Lighting :
Nathan Monk
Camera Operator :
Kar Wei Ng
Edit House :
Peel & Eat
Editor :
Joel Walker
Post Executive Producer :
Beth Gimbrone
Music Composer :
Robert Lucente
Finishing/Visual Effects :
Zero VFX
Supervising Producer :
Brian Drewes
Digital Artist :
Jaime Fortuno-Lavin
Digital Artist :
Leighana Geithner

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