Matthew McConaughey Tests Out the Back Seat of a Continental in Latest Lincoln Ad

Wally Pfister Directs TV Spots Filmed in Iceland

Published On
Dec 19, 2016

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Ford Motor Co. will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month.

The automaker's latest television spots were filmed in Reykjavik, Iceland, and directed by Wally Pfister, who is known for his cinematopgrahy on movies including "Inception," "The Dark Knight," and "The Dark Knight Rises." The ads feature the 2017 Continental sedan on a glacial plain, shallow water and other unique terrain.

"It's fresh, contemporary and very visual," John Emmert, Lincoln group marketing manager, said in a statement. "While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way. A car as iconic as Continental could only be shot in a unique locale -- one not familiar to viewers."

In one ad, called "Entrance," the company emphasizes the Continental's exterior. Another, seen here, called "Crafted," highlights the flagship sedan's roomy backseat.

"You might not ever just stand there, lookin' at it," McConaughey says in the commercial. "I mean, you may never even sit in the back seat. That'd be a shame."

The Continental features a spacious rear meant to cater to the Chinese market, in which wealthy businesspeople and other luxury car buyers are often chauffeured around. The car comes with a switch that lets the rear passenger move the front passenger seat forward for extra legroom.

Lincoln hired McConaughey in late 2014 to help pitch its new vehicles. Ad agency Hudson Rouge was tapped to manage the Continental commercials. They will begin airing Dec. 31. Lincoln started Continental deliveries in the U.S. in September and sold 3,416 units through November.

This story originally appeared at AdAge.com.

Credits

Date
Dec 19, 2016
Brand:
Lincoln
Client:
Lincoln
Agency:
Hudson Rouge
Director:
Wally Pfister
Senior Vice President, Director, Content Production:
Suzanne Crowe
Executive Vice President, and Global CCO:
Jon Pearce
Senior Vice President/Group Creative Director:
Jeff Payne
Associate Creative Director, Art Director:
Emlyn Allen
Copywriter:
Griffin Creech & Eric Walker
Art Director:
Callum Macgregor
Chief Executive Offier:
Paul Venn
Senior Vice President, Group Account Director:
Eileen Lyons-Leagon
Account Supervisor:
Albert Moy
Senior Art Producer:
Kaia Hemming
Production Company:
RESET
Agency:
Hudson Rouge
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Bidding Producer:
Jenn Ingalls
Head of Production:
JP Colombo
Unit Production Manager:
Deannie O'Neil
Production Supervisor:
Mariska Leyssius
Editorial:
Lost Planet
Executive Producer:
Krystn Wagenberg
Producer:
Casey Cayko
Editor:
Saar Klein
Editor:
Epy Carrieri
Post House:
The Mill
Senior Producer:
Eliana Carranza-Pitcher
Head of 2D/Visual Effects Supervisor:
Gavin Wellsman
Music House:
Ring The Alarm
Managing Partner:
Daron Hollowell
Head of Production:
Jack Catlin
Executive Creative Director:
Brent Nichols
Sound Design Post House:
Henry Boy
Executive Producer:
Kate Gibson
Sound Designer:
Bill Chesley
Audio Post House:
Sound Lounge
Partner/Mixer and Sound Designer:
Peter Holcomb

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