This project gives Argentineans with Down Syndrome a profile on LinkedIn

Campaign by Hoy highlights more inclusive job opportunities

Published On
Mar 27, 2019

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LinkedIn has been giving people with Down Syndrome their own profiles on the platform for the first time in Argentina in a new campaign highlighting inclusivity.  

The campaign, by Havas agency Hoy, started from the insight that out of the more than six million active users on LinkedIn in Argentina, none had Down Syndrome. LinkedIn, Hoy and production company Mama Hungara worked with the Down Syndrome Association of the Argentine Republic (ASDRA) to create profiles for 11 people, promoting them through  a series of testimonial videos through the platform in Argentina. 

In addition to the videos, the adults received training from LinkedIn that will allow them to manage the tools of the platform with the aim of enhancing their profiles.

"This campaign is a way to make visible in a very concrete way the work we do every day so that we all have opportunities and we hope that more candidates with Down syndrome will continue to be added," said Marcelo Varela, president of ASDRA in a statement.

Credits

Date
Mar 27, 2019
Client:
LinkedIn
Agency:
Hoy
Managing Director:
Pedro Di Risio
Managing Director:
Ernest Riba
Executive Creative Director:
Nicolas Zarlenga
Executive Creative Director:
Federico Plaza Montero
Creative Director:
Juan Gussalli
Creative Director:
Leonardo Crocce
Account Director:
Dulcinea Sedam
PR & Creative Operations Director:
Florencia Vera
Agency Producer:
Marcelo Kelez
Other Credits:
Mora Tcherkaski
Other Credits:
María Belén Piscitelli
Other Credits:
Melina Rothschild
Other Credits:
Luis Marcelo Rodriguez Aliaga
Other Credits:
Joao Andrade
Production Company:
Mamá Húngara
Director:
Mariano Nante
Director:
Santiago Franco
Executive Producer:
Juan Saravia
Producer:
Anita Mandelbaum
Assistant Producer:
Tomás Medero
Director of Photography:
Nicolas Trovato
Foquist:
Mauro Arizzi
Camara Assistant:
Renata Juncadella
Ronin Operator:
Juani García
Gaffer:
Cesar Guardia
Electrician:
Lucas Dominguez
Art Director:
Julieta Kompel
Sound Engineer:
Gonzalo Komel
Editor:
Jerónimo Perez Rioja
Post Production Coordinator:
Aldo Ferrari
Colorist:
Alejandra Lescano
Music:
Swing Musica
Responsible for the client:
Natalia Rainho Rocha
Responsible for the client:
Luciana Nardi
Responsible for the client:
Cecilia Carrilat
Sr Sales Executive IMS Argentina:
Marcelo Varela
Presidente de ASDRA / Pedro Crespi, ASDRA:
Silvina Alonso
Coordinadora de Inclusión Laboral de ASDRA:
Soledad Bugacoff

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