Super model of the moment Arizona Muse steps into a world of fine art and intrigue, in Louis Vuitton's first ever broadcast spot, directed by Inez and Vinoodh. The lovely lady enters the Louvre, where she encounters the Mona Lisa, her own face reflected against that of Davinci's muse. There, she's pursued by a handsome stranger as she happens upon an LV classic trunk, unlocking, um, something, before she flies away to another adventure in a red and white balloon which the fashion house describes, cryptically, as being "like a thread stretching across time and space." Check out the director's cut here.

Louis Vuitton has been quite busy with the fanciful ideas in the past few months, having launched online efforts featuring Japanese artist Yayoi Kusama, as well as online films in which Yassin Bey, aka Mos Def, channels Muhammad Ali.