Liquid Death isn’t above smutty innuendo—why would they be?—as we can see in its new campaign, with comedian Tom Segura pitching his own mouth as a “glory hole” receptacle for recycling empty Liquid Death cans.

In the faux infomercial below, directed by Bonabart, Segura happily pitches the three-foot-tall box featuring his own face with an excessively wide open mouth. Audience members ask inapproprite questions throughout, and the whole thing has strong circa-2010 Axe “Clean Your Balls” vibes.

The Tom Segura Recycling Glory Hole by Liquid Death went on sale this morning for $58 at liquiddeath.com/gloryhole. A portion of the proceeds will go toward charities that are helping to kill plastic pollution.

“Working with Liquid Death was a blast,” Segura said in a statement. “It felt just like writing and shooting a sketch with friends. They were super collaborative and hilarious. Even though they made my mouth a trash collector, I consider them to be friends.”