Liquid Death made a Tom Segura ‘glory hole’ for an innuendo-filled way to recycle

The comedian stars in a shameless faux infomercial where everyone’s eager to stick their can in there

Published On
Sep 19, 2023
Tom Segura putting an empty can of Liquid Death in the Tom Segura Glory Hole

Editor's Pick

Liquid Death isn’t above smutty innuendo—why would they be?—as we can see in its new campaign, with comedian Tom Segura pitching his own mouth as a “glory hole” receptacle for recycling empty Liquid Death cans.

In the faux infomercial below, directed by Bonabart, Segura happily pitches the three-foot-tall box featuring his own face with an excessively wide open mouth. Audience members ask inapproprite questions throughout, and the whole thing has strong circa-2010 Axe “Clean Your Balls” vibes.


The Tom Segura Recycling Glory Hole by Liquid Death went on sale this morning for $58 at A portion of the proceeds will go toward charities that are helping to kill plastic pollution.

“Working with Liquid Death was a blast,” Segura said in a statement. “It felt just like writing and shooting a sketch with friends. They were super collaborative and hilarious. Even though they made my mouth a trash collector, I consider them to be friends.”


Sep 19, 2023
Client :
Liquid Death
Co-Founder/CEO :
Mike Cessario
SVP Marketing :
Dan Murphy
VP Creative :
Andy Pearson
VP Marketing :
Greg Fass
VP Design :
Frank Dresme
VP Apparel :
Misha Brunelli
Creative Director :
Will Carsola
Associate Creative Director :
Stu Golley
Design Director of Merch :
Adam Hedman
Senior Brand Manager :
Tia Sherwood
Senior Social Media Manager :
Rachael Mumford
Senior Nihilist :
Brendan Kelly
Senior Graphic Designer :
Kellen Breen
Video Editor :
Tyler Beasley
Apparel Production & Sourcing Manager :
Sean Srnik
Executive Producer :
Johnny Eastlund
Senior Producer :
Tatianna Rodriguez
Senior Producer :
Cookie Walukas
Production Coordinator :
Rylee Brown
Director :
First Assistant Director :
Cody Boesen
Director of Photography :
Lerry Kin
Production Designer :
Laurent Turlure
Agency :
Liquid Death

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