Liquid Death’s latest taste test, inspired by another hater, pits the brand against back sweat
The gnarly third installment of the taste-test series stars Zach Holmes of ‘Jackass’ fame

Editor's Pick
Liquid Death is constantly subverting advertising tropes, and it’s gone particularly deep on the old taste-test gag. This week, it released the third in a series of taste-test videos, and this one is the most outlandish yet.
It was inspired (as many LD campaigns are) by an online hater who said they’d rather “lick sweat off a fat guy’s back than drink Liquid Death.” So, the brand recruited Zach Holmes from “Jackass,” aka “Zachass,” to compare the taste of Liquid Death with the taste of Zach’s back sweat.
The results should be obvious, as they were in previous LD taste tests:
The margarita comment at the end adds some welcome comedy to the predetermined outcome.
The new video also marks yet another collab with “Jackass” talent—following the water-tattoo stunt with Steve-O and its ice-tea spot directed by Jeff Tremaine.
In other Liquid Death news this week, the brand was named an official partner for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. Liquid Death will have a trackside presence at the race Nov. 16–18 with fan activations and photo opps. Liquid Death’s still, sparkling and flavored products will be included in all grandstand and general admission tickets throughout the weekend.
Credits
- Date
- Jul 28, 2023
- Client :
- Liquid Death
- Co-Founder & CEO :
- Mike Cessario
- SVP Marketing :
- Dan Murphy
- VP Creative :
- Andy Pearson
- VP Marketing :
- Greg Fass
- VP Design :
- Frank Dresme
- Creative Director :
- Will Carsola
- Associate Creative Director :
- Stu Golley
- Senior Brand Manager :
- Tia Sherwood
- Senior Social Media Manager :
- Rachael Mumford
- Senior Nihilist :
- Brendan Kelly
- Video Editor :
- Tyler Beasley
- Executive Producer/Director :
- Johnny Eastlund
- 1st AD :
- Danielle Hanson
- Senior Producer :
- Tatianna Rodriguez
- Senior Producer :
- Cookie Walukas
- Production Coordinator :
- Rylee Brown
- Director of Photography :
- Jackson Montemayor
- Camera Operator :
- John Beatty
- Camera Operator :
- Jason Vizzini
Need a credit fix? Contact the Creativity Editors
Related work

Liquid Death: Liquid Death and Depend made a heavy metal diaper so you can pee at concerts without missing a song

Liquid Death: Liquid Death delivers ‘misfortune cookies’ with grim messages to Chinese restaurants

Liquid Death: Liquid Death to sponsor three Nascar fans—and wrap their cars
