Liquid Death’s latest taste test, inspired by another hater, pits the brand against back sweat

The gnarly third installment of the taste-test series stars Zach Holmes of ‘Jackass’ fame

Published On
Jul 28, 2023
A woman licking sweat off a man's back

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Liquid Death is constantly subverting advertising tropes, and it’s gone particularly deep on the old taste-test gag. This week, it released the third in a series of taste-test videos, and this one is the most outlandish yet.

It was inspired (as many LD campaigns are) by an online hater who said they’d rather “lick sweat off a fat guy’s back than drink Liquid Death.” So, the brand recruited Zach Holmes from “Jackass,” aka “Zachass,” to compare the taste of Liquid Death with the taste of Zach’s back sweat.

The results should be obvious, as they were in previous LD taste tests:


The margarita comment at the end adds some welcome comedy to the predetermined outcome.

The new video also marks yet another collab with “Jackass” talent—following the water-tattoo stunt with Steve-O and its ice-tea spot directed by Jeff Tremaine.

In other Liquid Death news this week, the brand was named an official partner for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. Liquid Death will have a trackside presence at the race Nov. 16–18 with fan activations and photo opps. Liquid Death’s still, sparkling and flavored products will be included in all grandstand and general admission tickets throughout the weekend.


Jul 28, 2023
Client :
Liquid Death
Co-Founder & CEO :
Mike Cessario
SVP Marketing :
Dan Murphy
VP Creative :
Andy Pearson
VP Marketing :
Greg Fass
VP Design :
Frank Dresme
Creative Director :
Will Carsola
Associate Creative Director :
Stu Golley
Senior Brand Manager :
Tia Sherwood
Senior Social Media Manager :
Rachael Mumford
Senior Nihilist :
Brendan Kelly
Video Editor :
Tyler Beasley
Executive Producer/Director :
Johnny Eastlund
1st AD :
Danielle Hanson
Senior Producer :
Tatianna Rodriguez
Senior Producer :
Cookie Walukas
Production Coordinator :
Rylee Brown
Director of Photography :
Jackson Montemayor
Camera Operator :
John Beatty
Camera Operator :
Jason Vizzini

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