Liquid Death is constantly subverting advertising tropes, and it’s gone particularly deep on the old taste-test gag. This week, it released the third in a series of taste-test videos, and this one is the most outlandish yet.
It was inspired (as many LD campaigns are) by an online hater who said they’d rather “lick sweat off a fat guy’s back than drink Liquid Death.” So, the brand recruited Zach Holmes from “Jackass,” aka “Zachass,” to compare the taste of Liquid Death with the taste of Zach’s back sweat.
The results should be obvious, as they were in previous LD taste tests:
The margarita comment at the end adds some welcome comedy to the predetermined outcome.
The new video also marks yet another collab with “Jackass” talent—following the water-tattoo stunt with Steve-O and its ice-tea spot directed by Jeff Tremaine.
In other Liquid Death news this week, the brand was named an official partner for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. Liquid Death will have a trackside presence at the race Nov. 16–18 with fan activations and photo opps. Liquid Death’s still, sparkling and flavored products will be included in all grandstand and general admission tickets throughout the weekend.