Liquid Death's weird headgear promises to save you from zombies

The Heavy Metal-themed canned water brand is teaming up with Netflix's 'Army of the Dead' on hilarious and morbid infomercial

Published On
May 17, 2021

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Heavy metal-themed canned water brand Liquid Death, which entertained us previously with the Killer Baby Namer website that suggested metal band names for your kid, is back with another morbidly fun innovation—a zombie-proof head protector, created in partnership with Netflix's upcoming film "Army of the Dead."

"No Brainer" is a piece of headgear specially designed to "protect your brains from zombies." Created ahead of the May 21 debut of the Zack Snyder-helmed Las Vegas heist movie, it's essentially a neoprene can holder that the wearer can strap around their head and fill with cans of the water, thereby warding off the undead. 

Well maybe. To find out if it really works, you'll have to watch the brand's 30-minute spoof infomercial running on late night TV in which co-hosts "demonstrate" the product against actual zombies. The infomercial is running on local channels in Las Vegas, Dallas, L.A., Chicago and New York. Creative is by Colorado-based agency Party Land.

The "No Brainer," which is really on sale for $29.99 from, is also being promoted by creative running in and around Las Vegas, including the largest digital billboard in the city at Vegas Resort World.

Liquid Death's previous gruesome creations also include Cutie Polluties, plush toys grimly adorned with ocean plastic pollution, created with Austin agency Callen. The brand was founded by a former agency creative, Mike Cessario.


Resort World


May 17, 2021
Client :
Liquid Death
Agency :
Party Land
Matt Heath
Managing Director :
Andy Silva
Creative Director :
Matt Rogers
Copywriter :
Tyler Archibald
Designer :
Braden Clark
Account Supervisor :
Taylor Toomey
Creative Producer :
Kristin Childers
Production Company :
Fanciful Fox
Director :
Dick Duncan Downie
Executive Producer :
James Toth
Line Producer :
Chris Broyles
Director of Photography :
Charlie Saroff
2nd Camera :
Alex Fauver
Color :
Music and Sound :
Barking Owl
Editorial :
Editor :
Roy Herbert
Colorist :
Bryan Smaller
Sound Design/Mix :
Elizabeth McClanahan
Music Supervision :
Kelly Bayett

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