The ShamWow guy may have to retire, because a polo shirt-clad Steve Aoki puts him to shame in this commercial for waterproofing product Liquipel. It's hard to believe this spot isn't an internet spoof as the popular musician/DJ and a bubbly blonde sidekick show off the seemingly too-good-to-be-true water-repellent technology. Aoki -- whose projects include a label, the Dim Mak clothing line and Sol Republic headphones -- signed on with the company in September of last year after having his own equipment treated with Liquipel.
Production company Lord Danger created the spot for the brand without a creative agency and even penned the copy itself. The quirky collective has worked on Aoki projects before, as well as music videos and videos for FunnyorDie.