Netflix taps into a modern day dilemma -- one that it helped create -- in this funny new film: how do you move on when your binge watching fix is over? TBWA/Chiat/Day's spot, directed by Biscuit's Clay Weiner, shows a man desperately trying to help his girlfriend get over the end of her favorite show, by suggesting a whole list of new ones she might try.
As he moves seamlessly from show title to movie title to movie sequel title, the couple appears in a whole range of (increasingly silly) locations, from the shower to the farmers' market to trampolining and yoga. Will she finally pick one? Of course she will...
The spot ultimately proves to be super useful for Netflix patrons -- all the boyfriend's suggestions will no doubt come in handy for anyone else looking for their next fix.