Tic Tac has launched a super-cute, animated video campaign in which they tiny mints go on some very daring adventures.
The spots, by The Martin Agency and produced by Hue & Cry, see Tic Tacs diving with sharks, riding a waterfall, launching into space, and jumping the Grand Cayon (seen here) in a toy car. What's adorable about it is that everything is perfectly tiny, in contrast to the big fingers that are moving the Tic Tacs around. "In a big world, dare to be little," goes the voiceover. If you ever wanted to see a Tic Tac in a diving mask, here's your chance.