Heinz Baked Beans: Just What You Need to Grow Up

Charming Spot out of AMV BBDO Tells a Tale of Brotherly Love

Published On
Aug 20, 2013

Editor's Pick

Charlie -- the child viral star whose bite was seen 'round the world when he chomped on his brother's finger-- seems to get a nod in this sweet tale of sibling love by AMV BBDO for Heinz Baked Beans. Based on the premise that beans on toast provides you with the energy you need to grow, the spot, charmingly directed by Blink's Benito Montorio, features a big brother-little brother relationship that isn't quite perfect. Sure, they're able to play hide-and-seek and kick a soccer ball at a garden shed, but the big bro believes he'd have a lot more fun if lil Charlie would develop the skills of a more seasoned kid--which is where the beans come into the picture.The scenario also promised to create some warm stirrings of nostalgia among the adults among us who long for a simpler time.


Aug 20, 2013
Brand :
Heinz Baked Beans
Client :
Heinz Baked Beans
Agency :
Director :
Benito Montorio
Production Company :
Executive Producer :
James Bland
Producer :
Ben Mann
Production Manager :
Ellie Britton
Creative :
Andy Clough
Creative :
Richard McGrann
Agency Producer :
Paul Goodwin
Director, Photography :
Lasse Frank
Art Director :
John Beard
Editor :
Paul Watts
Post Production :

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