Watch a Son Deliver a Much-Deserved Demotion to His Supposed '#1 Dad' in This Harsh Little Caesars Ad

Spot out of Barton F. Graf Exposes a Father Who Was Ignorant of the Pizza Chain's Extra Most Bestest Deal

Published On
Aug 29, 2017

Editor's Pick

Lately we've been experiencing a glut of ads featuring awesome dads. That's why this new Little Caesars spot out of Barton F. Graf is so refreshing. In it, an utter failure of a father brings dinner home, claiming that he "got a great deal on pizza." His son mercilessly questions that assertion: "You went to Little Caesars and got an Extra Most Bestest with the most cheese and pepperoni for just six bucks?"

Confronted with having made the wrong choice, the father admits that "I got a terrible deal on pizza" -- at which point the son does what he has to do: He demotes his father by altering the "#1 Dad" cap he's wearing. Justice is served. (Overpriced dinner too, presumably.)

Credits

Date
Aug 29, 2017
Brand:
Little Caesars
Client:
Little Caesars
Agency:
Barton F. Graf-New York
Chief Creative Officer:
Gerry Graf
Founder:
Gerry Graf
Creative Director:
Matt Moore
Creative Director:
Jonathan Vingiano
Copywriter:
Sara Carr
Art Director:
Sara Carr
Art Director:
Jesse Brown
Copywriter:
Jesse Brown
Head of Integrated Production:
Josh Morse
Producer:
Liz Shook
Account Director:
Kate Callander
Account Supervisor:
Marla McCormick Domergue
Head of Business Affairs:
Jennifer Pannent
Production Company:
Arts & Sciences
Director:
Mike Warzin
Line Producer:
Andrew Denyer
Executive Producer:
John Benson
Head of Production:
Christa Skotland
Director, Photography:
Tim Hudson
Editorial:
EXILE
Editor:
Matt Murphy
Assistant Editor:
Stephania Dulowski
Executive Producer:
Sasha Hirschfeld
Post Producer:
Lauren Pullano
Finishing:
Method
Finishing:
CO3
Audio Producer:
Heard City
Chief Marketing Officer:
Ed Gleich
Senior Director, Advertising:
Walt Frederiksen

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Project Type