Kids Book the Family Vacations in JetBlue's Cute Campaign
The Little Ones Take Charge, and Naturally, Adorable Things Ensue
Editor's Pick
Planning a family vacation can be stressful for parents, so JetBlue, along with its agency Mullen Lowe, turned the task over to those who might have more fun doing it -- kids.
The brand has debuted a cute new video, "Little Tickets," in which an interviewer (in the style of AT&T's famous "It's Not Complicated" campaign) asks little ones in a pint-sized travel agency where they should go for their family vacation.
They have, of course, all sorts of outrageous ideas (like going to Albany, the capital of "famous New York" or "the North Carolina") -- as well as some very important demands (including no "fur animals" because one of a very allergic parent, and bathrooms).
The adorable approach continues JetBlue's people-minded efforts, which included the cute "Flybabies" stunt and the election-themed "Reach Across the Aisle" campaign. Toy brand Radio Flyer also last year erected its own children's travel agency and invited kids to partake in dream adventures, to celebrate the company's 100th birthday.
Credits
- Date
- Jul 10, 2017
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Vice President, Marketing :
- Jamie Perry
- Director Brand and Advertising :
- Elizabeth Windram
- Manager Advertising and Social :
- Heather Cohen
- Managing Partner Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Vice President/Creative Director :
- Julia Neumann
- Vice President/Creative Director :
- Amy Ferguson
- Senior Copywriter :
- Patrick Regan
- Senior Art Director :
- Dan Pappas
- Senior Vice President, Executive Director, Integrated Production :
- Lisa Setten
- Senior Vice President, Head of Integrated Production :
- Zeke Bowman
- Producer :
- Katherine Cheng
- Senior Business Affairs Manager :
- Amy Keddy
- Production Company :
- Hungry Man
- Director :
- Conor Byrne
- Executive Producer :
- Kevin Byrne
- Managing Director :
- Kevin Byrne
- Line Producer :
- Tyler Byrne
- Director, Photography :
- Adam Newport-Berra
- Editing House :
- PS260
- Post Finishing :
- PS260
- Editor :
- Maury Loeb
- Assistant Editor :
- Colin Reilly
- Managing Partner :
- Zarina Mak
- Producer :
- Evann Borgman
- Color :
- Company 3
- Colorist :
- Tim Masick
- Flame Artist :
- Margaret Yang
- Original Score :
- Q Department
- Executive Producer :
- Heather Lee MacFarlance
- Audio Mix :
- Rob Fielack
- Audio Company :
- Plush - New York
- Senior Vice President, Group Account Director :
- Emily Brooks
- Account Director :
- Molly Bluhm
- Account Supervisor :
- Matt Duerr
- Senior Account Executive :
- Beba Rivera
- Account Executive :
- Bayla Werman
- Vice President, Group Strategy Director :
- Ellie Gogan-Tilstone
- Senior Strategist :
- Lindsay Cardinale
- Senior Project Manager :
- Christina Gratton
- Associate Producer :
- Taylor Nisbet
- Senior Vice President, Group Media Director :
- Jade Watts
- Associate Digital Media Director :
- Paula Berkel
- Digital Media Planner :
- Ellie Clayman
- Assistant Media Planner :
- Sonia Sahota
- Senior Vice President, Account Director :
- Jaclyn Ruelle
- Account Director :
- Becky Brand
- Account Supervisor :
- Brittany Zahoruiko
- Senior Account Executive :
- Krystle Lischwe
- Account Executive :
- Kelsey Labrot
- Assistant Account Executive :
- Meg Weldon
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