Kids Book the Family Vacations in JetBlue's Cute Campaign
The Little Ones Take Charge, and Naturally, Adorable Things Ensue
Jul 10, 2017
Planning a family vacation can be stressful for parents, so JetBlue, along with its agency Mullen Lowe, turned the task over to those who might have more fun doing it -- kids.
The brand has debuted a cute new video, "Little Tickets," in which an interviewer (in the style of AT&T's famous "It's Not Complicated" campaign) asks little ones in a pint-sized travel agency where they should go for their family vacation.
They have, of course, all sorts of outrageous ideas (like going to Albany, the capital of "famous New York" or "the North Carolina") -- as well as some very important demands (including no "fur animals" because one of a very allergic parent, and bathrooms).
The adorable approach continues JetBlue's people-minded efforts, which included the cute "Flybabies" stunt and the election-themed "Reach Across the Aisle" campaign. Toy brand Radio Flyer also last year erected its own children's travel agency and invited kids to partake in dream adventures, to celebrate the company's 100th birthday.